Short & Long Tail Keywords

Keywords are the searches done in Search Engines.

For Example:
If you want to search about Real Estate. Generally we search using terms like

Example:

Real Estate
Real Estate in India
Real Estate New york


The above words are called keywords. The keyword can be of one word or more than one word.

Short Tail Keyword:

If the no:of words is less than or equal to 3 then the keywords are called as Short Tail Keywords

Example:

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Long Tail Keywords:

If the words are more than 3 in a keyword or query. Then it is called as Long Tail Keyword. Short Tail Keyword searches are done more when compared to Long Tail keywords in the search engine.

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The competition for the Short Tail Keywords is more when compared to the Long Tail Keywords.

Now the selection of keywords is done by doing KEYWORD RESEARCH for our web pages. First of all we have do choose some of the keywords which are related to the web page. Make a list of those keywords. By using those keywords we will search in the GOOGLE KEYWORD SELECTION TOOL to fine the keywords which are best suitable for the webpage.

Brain Storming:

Brainstorming is nothing but choosing the related keywords using our mind. We don't use those keywords for optimizing in the webpages. But we use them for searching the more keywords which are related to our webpage. Those good keywords helps us in tracking more users to our website.

Many people think that choosing the keywords that have high search volume will track more users. But actually that is wrong. In general short tail keywords have high volume searches but already many other websites are targetted with those keywords and will have more competition in the search engines. But in the real sense we will search for the keywords which have a good search volume and less competition. Sometimes long tail keywords also have high competition with less search volume.

That's why we will prepare a competition analysis before deciding which keywords have to be chosed for optimizing our webpages. Whether a short tail keyword or a long tail keywords. Sometimes short tail keywords have less competition than long tail keyword but this happens in very rare cases.

Before starting with the KEYWORD RESEARCH and KEYWORD COMPETITION ANALYSIS see the different types of keyword research tools in the next page.