It is one of the technique followed in OnPage Optimization.This is also an helpful factor is SEO. There are many discussions about this on the Internet whether to use Links in the Footer or not.
What is a Footer ?
This also helps the crawler to crawl and index all the pages with out leaving any one the pages. It also attracts the visitors when the users might get bored by reading the whole page. It shows some more categories when they come to the bottom of the page. So we can make the users to guide through all the topic of the website. Including links is a web 2.0 style.
Guidelines -SEO Footer Optimization:
- Dont use the footer links if the total number of links in the page exceeds 100. Because more than 100 links in a page is considered as spam by the google.
- Use Footer Links if the total number of links in your page including the footer links does not exceed 100.
- Create Links to only important topics of your website. Like FORUMS, BLOGS, PRODUCTS, SERVICES, TESTIMONIALS etc. But not to every page of your website.