INTRODUCTION TO ONPAGE OPTIMIZATION
Onsite Optimization is the process of creating the webpages based on some guidelines and techniques. Onsite Optimization gives guidelines to write the text content and image content etc in an order. When google crawls our page they observe the targetted keywords in our page and optimize them in the SERP Results.
So we create the web pages in a procedural format as an Onsite Optimization. If the pages are already create then we do some changes to the available pages so that they can be easily optimized in the google search engine.
In Onsite Optimization we start from the Head Section, Body section of the page. We take care while writing the title tags, meta tags, meta description etc in the page. Onsite Optimization gives the long life results when compared to the Offsite Optimization. Usage of Black hat techniques, Links Farms makes google block our website for appearing in the search engine results. These type of Illegal techniques must be avoided for the best SERP Results. Selection of keywords is also an important part in SEO.
In the past many people used to apply these types of Illegal techniques to Optimized the pages in the SERP results. When google observed the way as the spam is increasing in the search engine it changed their algorithms avoid for showing the spam results from showing them in the SERP results.
We had cleary mentioned about every legal and Illegal rules which need to observed carefully while writing the page cotent.
Domain Name Selection:
Domain Names doesnot show any negative affect in Search Engine Optimization. In the past search engines considered domain names in optimizing the web pages in the Search Engine Results Page(SERP).
But now Google excluded domain name optimization in optimizing the pages in the SERP. We can choose any domain name. It can be your company brand name or anything. But remember the domain name which you had chosen should not be the other company's brand name.
If you select the domain name having two or more words then we can use hyphen(-) in between the words. This will make easier to remember and Search Engines can understand the domain names easily if any related keywords search is done.
Domain Name extensions (TLD's)
To learn about the different TLD's go to DOMAIN NAME SELECTION page. We have differnt TLD'S and country domain name extensions TLD's. We can choose any TLD's. Country TLD's are optimized in the country level search engines. Ex: example.co.uk, example.in
If you want to popularize about your product or services of your company then you can choose the domain name with country TLD's. If you want to optimize you web page globally choose any TLD's as .com, .org, .net
