Organic Results in SERP

SERP stands for Search Engine Results Page

The list of web pages displayed by the search engine in a response to a query search in the search bar of a search engine. When a query(keyword) search is done. The search Engine displays the results which are matching with the keyword in the Page. It contains Paid Results and Organic Results. See the sample page, it will show how the search engine results page looks with both paid results and organic results.

We do SEO to optimize the webpage in organic results. Organic results are also called as Natural Search Results. And Paid Results is part of SEM(Search Engine Marketing). To List our webpage in the sponsored list we have to pay some amount to the google adwords to show them in the paid results listing in the Search Engine Results Page. Paid Results are always shown in the top of the page and in the right side of the Search Engine Results Page. The next follows the Organic Results. Paid results will be shown on basis of keywords and similarly Seo is done on every page of the website on the basis of those targetted keywords. Seo will last forever where as paid results will be displayed for some time till the money stays in Adwords Account. Paid results costs more whereas Seo does not cost anything And It is optimized for a long time.

The Organic results are displayed depending on the Page Rank and relativity of the Keyword. Google follows strict algorithms to filter the web pages in order to show the best results to the user.

Search Engine Results Page includes Organic Results, Sponsored Results, Images, videos, Maps etc.

Factors Considered in Optimizing the pages in Organic Results:

There are many factors like:

• Page Rank
• Keyword Density
• Keyword Proximity
• Keyword Prominence
• No:of Indexed Pages in Google search engine
• Age of the Domain Name
• No: of Backlinks etc...

By Optimizing all the above factors will surely optimize our web pages in the search engines. These factors doesnot needed to show the result in the paid results. But in SEO these are all very important factors which needs to be considered at the time of writing the content for the web pages.

Choosing the right keyword helps in optimizing the webpages in the Organic Results. New researches had revealed that about 80 percent of the users doesnot go beyond from the top 10 results from the google search engine. By considering this point we should take the analysis of top 10 sites of that keyword from the organic results in the search engine. Make sure that you good at these results.