Keyword Research SEO
Selecting good and right keywords for our webpage is called as Keyword Research in SEO. This is the most important part in SEO. Choosing the right keywords helps in optimizing the webpage quickly.
In keyword research we start with Brain Storming. What is Brain Storming ?
Follow the above link to know about the Brain Storming.
We choose some keywords which suit our webpage. By using those keywords We search for the related keywords in Google Adword Keyword Tool to get more keywords which suits our webpage. This shows the more keywords which are related to the webpages. Now we will select the keywords from the results shown in the Google Adword Keyword Tool. We will select the keyword which have high volume and which are related keywords of our webpage.
Now we search in the Google search engine with every chosen keyword. And in this final stage we will prepare a competition analysis of every keyword.
Practical keyword research analysis with example
Let you are starting a real estate business. You had prepared a website let www.realestate.com. To optimize you website in the search engine we have do SEO which includes
- keyword Research
- On Page Optimization
- Off Page Optimization
In keyword research we select some of the keywords through Brain Storming. Let the keywords be
real estate properties
real estate property
real estate buildings
Now we enter the keywords in the Google keyword Adword Tool
The URL is https://adwords.google.com/select/KeywordToolExternal
It displays the complete list of keywords related to the real estate which are being searched in the Google search engine. It also displays the Local Search volume(country level) and Global search volume. If we are targetting our website only in our country we will choose the keywords which have good local search volume If we are targetting our website globally we will choose the keywords which have good global search volume.