How to find Good Keywords ?

We must have a clear idea about searching from a user point of view.

Brainstorming:

This is the process of finding the good keywords using our Brain. It gives some basic idea about the keywords which helps a lot in find the new related and best keywords for our web pages.

We find good keywords using keywords research tools. These tools help in finding the semantically related keywords. Many free and paid tools are available in the internet. I prefer some of the free and best tools preferred by many.

1. Google Adword keyword tool
2. Word tracker tool

We can easily find good keywords for our web pages.

There are some important things to remember while doing keyword research. They are:-

1. The keywords which has high search volume and less competition are considered as good keywords
   
   
2. While searching for the keywords, we have to search for the semantically related words
   Ex: funny picture
        funny image
   
   

   In the above keywords the words "picture" and "Image" are semantically same. i.e, these both words have same meaning. The user may search for any of those two keywords. So while searching for the keywords, we have search for the words which have similar meaning.

   
   

   In the above case we choose the keyword which has high search volume and less competition. If the high search volume keyword has very high competition then we opt for the keyword which has less competition.

   
   

   After choosing the keywords we check whether all the words of the keyword phrase are included in the content of the web page. This is very strictly followed by the Google. If the keywords are not included in the web page, then Google will not optimize your webpage in the Search Engine Page Results for the targeted keyword.

   
   

   Later check the keyword density of the every word of the keyword phrase should be in between 2% to 8%. And make sure that the density of the keyword phrase should be in between 3% to 7%.

   
   

   In this way we find good keywords and do on-page optimization.

   
   
   
3. If you want to optimize your web page quickly in the search engine then choose the keywords which have low competition.
   
   Ex: If you website PR is 2. Then make sure you competitors page rank should not be more than 4 or 5. Otherwise it will take more than 6 months to optimize that page.
   
   
4. If you are starting a new website. Then dont choose the keyword which has high competition in the search engine.
   
   Ex: If all the pages in the top 10 SERP results have the page rank Above 4 for the particular keyword, then don't your webpage for that keyword. It will take more than a year to get top 10 positions for that particular keyword. And much more time to get top1 position
   
   
5. Check the keyword with both singular and plural form to find good keyword.
   
   Ex: seo tutorial
        Seo tutorials
   
   And check for the search volume in the Exact Match Type in Good Adword keyword tool. Then choose the keyword which has high search volume.
   
   
6. And also check the keywords by changing their order.
   
   Ex: free seo tutorial
        Seo tutorial free
        Seo free tutorial
   
   
7. Sometimes people with the same keywords having small differences like z, s etc.
   
   Ex: seo localization
        Seo localisation
   
   Ex: optimization
        optimisation